Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Mobile ad spending growing faster than expected

Published on .

New York—The U.S. mobile advertising market is growing faster than expected, expanding by 80% this year to $2.61 billion, according to a new report from eMarketer.

According to the company, the growth in mobile ad expenditures is being driven by Google's strong mobile search advertising business, a boost in display inventory on tablet and smartphone devices, and a growing number of mobile ad networks.

Google dominates the mobile search category, eMarketer said, with about 95% of all revenue. And with its AdMob network Google also leads in mobile display ads, with 24.8% of all expenditures, followed by Apple's iAd and Millennial Media close to each other in second place.

Most Popular
In this article: