BtoB

The mobile imperative

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In a recent post on “Diana Huff's B2B Marcom Writer Blog,” she urged marketers to optimize their content for mobile devices. In the post, “Make Your B2B WordPress Website and Content Mobile Friendly,” she wrote, “When I checked my e-newsletter stats, I was pleasantly surprised to see that of the people who opened my e-newsletter, 28.6% clicked through to the mobile-friendly version. This made me go ‘hmmmmmm.'”
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