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Mobile innovations to motivate the b2b marketer

By Published on .

It's no doubt that the era of mobile access and marketing has arrived, notes Maria Pergolino, Marketo senior director-marketing on the company's Modern B2B Marketing blog. Thanks to a widespread and growing adoption of hand-held devices, the way people consume media has been fundamentally changed, along with b2b marketing and business practices, she says. But it can be difficult without the right apps, so Pergolino offers a list of several mobile apps that can turn a smartphone or tablet into an indispensable business tool.
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