Mobile Marketing Association links up with TRUSTe

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Los Angeles--The Mobile Marketing Association, a trade organization that promotes wireless marketing and technology, Thursday said it will partner with TRUSTe, a third-party online privacy certification company, to address privacy issues. Earlier this year, TRUSTe began to develop a set of wireless guidelines similar to its online privacy seal. For its part, the MMA will attempt to recruit stakeholders through its membership in order to further develop and eventually adopt a common set of privacy guidelines for the wireless industry.
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