Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Mobile Marketing Association links up with TRUSTe

Published on .

Los Angeles--The Mobile Marketing Association, a trade organization that promotes wireless marketing and technology, Thursday said it will partner with TRUSTe, a third-party online privacy certification company, to address privacy issues. Earlier this year, TRUSTe began to develop a set of wireless guidelines similar to its online privacy seal. For its part, the MMA will attempt to recruit stakeholders through its membership in order to further develop and eventually adopt a common set of privacy guidelines for the wireless industry.
Most Popular
In this article: