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BtoB

Mobile Marketing Association names Wehrs president-CEO

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New York—The Mobile Marketing Association’s board of directors has named Mike Wehrs president-CEO. Wehrs was previously VP-industry affairs and evangelism at Nuance Communications. The MMA said that in his new position, Wehrs “will continue to promote its charter to build a sustainable ecosystem for the mobile marketing industry globally” and help establish guidelines and best practices for mobile marketing.
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