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Mobile Marketing Association releases global mobile advertising guidelines

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Denver—The Mobile Marketing Association, a trade group that represents more than 600 companies involved in mobile marketing, has released its global Mobile Advertising Guidelines.

The guidelines build on region-specific mobile ad guidelines published last year for North America, Asia-Pacific, and Europe, the Middle East and Africa. The regional guidelines have been integrated into the global version, which includes new guidelines for text messaging.

The latest guidelines can be found at www.mmaglobal.com/mobileadvertising.pdf. —Carol Krol

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