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Mobile Marketing Association releases guidelines

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Boulder, Colo.—The Mobile Marketing Association released updated mobile advertising guidelines, which cover formats and best practices for implementing mobile advertising campaigns.

The guidelines provide definitions, address content strategies and technical requirements for mobile advertisers. They also contain detailed information about the different types of mobile handsets available, screen sizes and recommended ad formats by handset type. Also included are examples of mobile ad campaigns.

The complete guidelines are available at www.mmaglobal.com.

—Kate Maddox

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