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BtoB

Mobile marketing best practices guide released

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New York—The Mobile Marketing Association has released its “Guidelines and Best Practices in Mobile Price Promotions,” providing an industry framework for using mobile coupons and rebates.

The guide offers strategies for mobile price promotions, including transparency, privacy, opt-in/opt-out, and governmental laws and regulations; campaign best practices; and tips for designing particular offers.

The guide is available in PDF form via the MMA website. In addition, MMA is soliciting feedback on its principles; marketers and the general public can send their comments by Jan. 28 to committees@mmaglobal.com.

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