Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Mobile Marketing Research Association debuts

Published on .

Atlanta—The Mobile Marketing Research Association (MMRA), a new trade association for mobile marketing research, announced its launch. MMRA was formed to unite the mobile marketing research industry and help create standards for mobile research and best practices in mobile marketing. The association, which has a website at www.mmra-global.org, will provide education, research and guidelines for mobile marketing professionals.
Most Popular
In this article: