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BtoB

Mobile paid search spending surges in 2011 Q4

Published on .

New York—While fourth quarter pay-per-click expenditures increased 22% overall from the same period in 2010, paid search expenditures on mobile devices exploded by 269% in the same period, according to a report from ad management technology company IgnitionOne. In addition, online ad management company Marin Software reported that mobile and tablet users accounted for 10% of all U.S. search ad clicks during the fourth quarter of 2011. Marin Software also reported that ads served to tablet devices provided higher engagement than on desktop computers, with a 37% higher click-through rate. Smartphones yielded a 31% higher CTR than ads on desktops, according to Marin.
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