Mobile Phone Applications partners with Accipiter

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Los Angeles—Mobile Phone Applications (MoPhap), a mobile advertising technology provider, has partnered with online ad management company Accipiter to deliver an end-to-end mobile ad service to advertisers.

Under the partnership, MoPhap’s SparkMobile platform will be integrated into Accipiter’s online ad management service. MoPhap’s mobile platform supports many types of mobile ads, including banners, interstitials and rich media ads.

The integrated service will include serving, tracking and analysis of mobile ad campaigns.

—Kate Maddox

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