BtoB

Mobile search ad revenue to grow to $1.4 billion in five years

Published on .

Princeton, N.J.—U.S. mobile search advertising revenue is expected to increase from $33.2 million this year to $1.4 billion in 2012, representing a compound annual growth rate of 112%, according to Kelsey Group, a local media Yellow Pages and electronic directory researcher, in a forecast published Monday.

Factors driving an increase in mobile advertising include the introduction of the iPhone, which Kelsey called a “transformative device,” and advertising-sponsored directory assistance.

The mobile search ad forecast is based on data from several sources, including interviews, company reports, market surveys and usage trends.

—Carol Krol

Most Popular
In this article: