Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Mobile search, video ad impressions up strongly in Q1

Published on .

Chicago—Mobile paid-search impressions were up significantly in the first quarter, reaching 9.6% of all pay-per-click impressions across all platforms, according to a new study from Performics, a search engine marketing company owned by Publicis Groupe. First-quarter impressions of mobile paid search ads, measured against Performics' aggregated client base, were up 195% over the same period a year earlier, according to the company. Meanwhile, mobile video ad impressions also enjoyed strong growth, according to a study from ad network Rhythm NewMedia. Video ad impressions totaled 2.2 billion in the first quarter, up 36% from the last quarter of 2010. Of the various mobile ad units, in-stream units that play as commercial breaks had the highest completion rate, 87%, Rhythm said.
Most Popular
In this article: