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Modem Media appoints two senior database execs

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Norwalk, Conn.--Modem Media Inc., an interactive marketing agency, has hired two senior-level database marketing executives. Bill Firing was named VP-marketing strategy and will be based in the company's San Francisco office. Michael Maher, VP-marketing strategy, will be based in Modem's Norwalk, Conn., office. Firing was previously senior VP at SF Interactive, a subsidiary of ad agency Butler Shine Stern & Partners, and Maher was senior exec VP-director of digital services at Draft Inc.
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