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BtoB

Modem Media.Poppe Tyson becomes Modem Media

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Norwalk, Conn.--Internet professional services firm Modem Media.Poppe Tyson is changing its name to Modem Media. The company will launch a branding campaign ®MDSD¯at the end of the month March®MDNM¯ to promote the new name and will run a corporate advertising campaign. Both will kick off ®MDSD¯starting ®MDNM¯at the end of the month. Ads will appear in The Wall Street Journal, New York Times and assorted business publications.
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