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BtoB

MOne Worldwide launches mEuclid automated creative tool

Published on .

New York—Digital and direct media network mOne Worldwide, part of WPP’s Group M, has launched mEuclid, an online creative optimization tool. The new tool compares the performance of multiple online creative concepts and automatically adjusts campaign messaging to achieve improved results for clients, resulting in a 15 % to 30% lift in response, the agency said.

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