BtoB, report Super Bowl gains

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New York and Maynard, Mass.--Continuing their attempts to make the most of their Super Bowl advertising spending, competing online recruitment companies and Ltd. separately announced this week the early returns from their advertisements during Sunday’s game. Monster aired one ad with an Olympic theme and another featuring former New York City Mayor Rudolph Giuliani. In the 24-hour period after the Super Bowl, Monster recorded 28,250,035 page views, which represented an increase of 167% from the day before and an increase of 57% from the number of page views after the Super Bowl last year. Similarly,, which ran an ad titled “Parrot,” reported that less than three minutes after the ad aired, traffic increased 173%.
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