×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Monster.com, HotJobs.com report Super Bowl gains

Published on .

New York and Maynard, Mass.--Continuing their attempts to make the most of their Super Bowl advertising spending, competing online recruitment companies Monster.com and HotJobs.com Ltd. separately announced this week the early returns from their advertisements during Sunday’s game. Monster aired one ad with an Olympic theme and another featuring former New York City Mayor Rudolph Giuliani. In the 24-hour period after the Super Bowl, Monster recorded 28,250,035 page views, which represented an increase of 167% from the day before and an increase of 57% from the number of page views after the Super Bowl last year. Similarly, HotJobs.com, which ran an ad titled “Parrot,” reported that less than three minutes after the ad aired, traffic increased 173%.
Most Popular
In this article: