Maynard, Mass.—Monster, the parent company of job site monster.com, Monday announced an alliance with four newspaper companies aimed at expanding its advertising arrangements with traditional media companies.
The move comes just a week after search engine Yahoo! announced a similar move with more than 150 newspapers in which Yahoo!'s HotJobs site will work together with the newspapers on classified job ads. Google, Yahoo!'s chief rival, has also launched an ad-sharing plan with dozens of newspapers.
Monster’s partnerships are with Freedom Communications, a privately held media company in California whose flagship newspaper is the Orange County Register; North Jersey Media Group, which publishes The Record of Bergen County; the Wilkes-Barre (Pa.) Times Leader; and the Honolulu Star-Bulletin.
Under the deals, Monster will build and maintain job-search Web sites for its newspaper partners and also integrate the listings with its global recruitment database, which is accessible at Monster.com.
Peter Newton, senior VP-general manager of Monster, said in a news release: “Small and medium-sized businesses present a major area of growth. These alliances establish an immediate foothold in key local markets—bolstering our credibility with these employers, extending our brand in the cities and regions where they are based, and underscoring our relevance among seekers.”
The Wilkes-Barre Times Leader co-branded Web site will debut in the next few weeks. The co-branded sites for the Honolulu-Star Bulletin and the North Jersey Media Group will be launched in January.