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Monster, Ziff Davis enter strategic marketing agreement

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Maynard, Mass. and New York--Monster, one of the leading online job sites, and Ziff Davis Media Inc. on Monday announced the launch of a strategic marketing relationship.

Under terms of the agreement, Monster will promote Ziff Davis' magazine subscriptions to job seekers in technology fields by delivering permission-based e-mails and newsletters with offers for Ziff Davis' publications.

Monster will promote the relationship through selected properties, including: My Monster, Career Center, Monster Technology Job Search Results and Monster Technology Community. Monster will also provide technology career content for several Ziff Davis publications, both online and print.

The two companies are hoping to cross-pollinate their marketing efforts in various ways. For example, Monster will create and host co-branded career Web sites for several of Ziff Davis' Internet properties, including those of PC Magazine (www.pcmag.com) and eWeek (www.eweek.com).

In addition, content from select Ziff Davis publications will be integrated into Monster's career content areas, which include articles on topics such as interviewing and job search techniques.

--Matthew Schwartz

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