"Your Calling Is Calling"
Agency: BBDO New York
Target audience: Job seekers
Campaign objective: Position Monster as a resource that helps workers attain their life goals
Media: TV, print, radio, online
Agency: Doremus San Francisco
Target audience: IT managers
Campaign objective: Show how Brocade Data Center Fabric architecture can help IT professionals handle the day-to-day challenges of running data centers
Media: Print (CIO, Computerworld, InfoStor, Network World, Storage Magazine), online
Also breaking this month
Crowne Plaza Hotels & Resorts
Campaign: "The Place to Meet"
Media: Print and online
Agency: Fallon Minneapolis
Target audience: Business travelers