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Morgan Stanley debuts ad campaign for renamed unit

Published on .

New York—Investment bank Morgan Stanley announced that its U.S. wealth management business, Morgan Stanley Smith Barney, has been renamed Morgan Stanley Wealth Management. To introduce the name change, Morgan Stanley this week rolled out an integrated ad campaign, created by the Martin Agency, Richmond, Va. The campaign includes print and online ads and is running in The Wall Street Journal and Barron's. The campaign budget was not disclosed.
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