×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Morgan Stanley debuts ad campaign for renamed unit

Published on .

New York—Investment bank Morgan Stanley announced that its U.S. wealth management business, Morgan Stanley Smith Barney, has been renamed Morgan Stanley Wealth Management. To introduce the name change, Morgan Stanley this week rolled out an integrated ad campaign, created by the Martin Agency, Richmond, Va. The campaign includes print and online ads and is running in The Wall Street Journal and Barron's. The campaign budget was not disclosed.
Most Popular
In this article: