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BtoB

Morning TV news programs gain in popularity

Published on .

Muncie, Ind.--Morning TV news programs are growing more popular with viewers, in comparison with early evening newscasts, according to a new study from Ball State University.

Researchers from Ball State’s Center for Media Design recently observed the media consumption habits of several hundred people, discovering that they watched more news from 6 a.m. to 10 a.m. than any other time during the day.

The news consumption study found the early morning and early evening newscasts had an equal number of viewers, but early morning viewers spent more time watching news programming.

The findings were presented Tuesday at the Radio-Television News Directors Association and National Association of Broadcasters conference in Las Vegas.

--Sean Callahan

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