BtoB

MossWarner acquires Rooftop360

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San Juan Capistrano, Calif.—B-to-b marketing agency MossWarner, San Juan Capistrano, Calif., has acquired ad agency Rooftop360, Baltimore. Financial terms were undisclosed. Under the acquisition, Rooftop360's personnel and clients will be integrated into MossWarner's California office, and Rooftop360 CEO Bill Harper will become chief creative officer-West Coast for MossWarner. The Baltimore office will be shuttered. The deal adds such consumer advertising services as strategic planning, media and public relations to MossWarner's existing b-to-b services.
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