Financial details of the investment were not disclosed.
INVIDI’s proprietary technology delivers addressable commercial messages tailored to particular television viewers. The technology is designed to determine a viewer’s age, gender, location and other characteristics.
“Addressable television advertising is a growing field that will change the future media landscape,” said William Reinisch, VP-new initiatives for the Motorola Strategy group, in a news release. “INVIDI’s core competencies in inferring end user behavior and delivering targeted advertisements are important to the evolution of addressable television advertising and advertising-supported business models.” —Matthew Schwartz