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Motorola, CFA Institute, Office of International Commerce

Published on .

Motorola—Motorola Corp. is seeking to realign its agency relationships for consumer direct marketing, according to a Motorola executive. The incumbent agencies include BBDO London for Europe and Ogilvy & Mather for Latin America and Asia. The talks do not affect Motorola’s b-to-b agency relationship with BBDO New York, according to an executive with knowledge of the situation.

CFA Institute—Doremus has been named global agency of record for the Chartered Financial Analyst Institute. The agency will handle global marketing communications. Billings were undisclosed.

Office of International Commerce—Bresette+Co. has been selected to develop an international marketing program for the Office of International Commerce, Portsmouth, N.H. Billings were undisclosed.

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