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BtoB

Motorola launches ad campaign for DTR radios

Published on .

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Atlanta—Motorola launched an ad campaign aimed at small and medium-sized businesses for its DTR series of digital on-site two-way radios. The campaign was developed by Eric Mower and Associates Group B2B and has the theme "Do you speak digital?" The campaign is running in trade publications targeting construction, manufacturing, retail and other industries. The budget was undisclosed.

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