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BtoB

Motorola launches TV ad campaign aimed at businesses

Published on .

Schaumburg, Ill.--Motorola Monday launched a national advertising campaign aimed at businesses. The campaign, which is being handled by The Leo Burnett Co., Chicago, touts Motorola's DigitalDNA embedded technology line. The commercials will run on stations including The Discovery Channel, CNN and CNBC through Nov. 18. The campaign features the tagline "The Heart of Smart." Billings were not disclosed.
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