Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Motorola becomes NFL sponsor

Published on .

New York--Motorola Inc. announced it entered into a three-year contract with the National Football League to become its official wireless communications sponsor. Terms of the contract include display of the Motorola brand on coaches' headsets, use of all league and club trademarks by Motorola to promote wireless equipment and sponsorship of the NFL Quarterback Club, NFL Coaches Club and NFL Experience. In addition to the cellular phones, pagers and two-way radios the company already provides the NFL coaching staffs and league offices, Motorola said it also has the right to develop a new wireless communication system for use by NFL coaches during games. (From RCR.)
Most Popular
In this article: