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BtoB

On the Move: Changes at Forbes.com, World Color Press and IDG

Bodkin joins IDG Strategic Marketing Services

Published on .

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IDG Communications announced that Deidra Bodkin, who had been VP-group media director of ZenithOptimedia, has joined IDG Strategic Marketing Services, the company's newly rebranded corporate sales unit. Bodkin will be responsible for social media programs for marketing clients. “The hiring of Deidra and her extensive agency experience underscores the importance of both services and products for our technology clients,” Matt Yorke, president of IDG Strategic Marketing Services, said in a statement.
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