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BtoB

MRA, CMOR to merge

Published on .

Washington, D.C.—The Marketing Research Association (MRA) and the Council for Marketing and Opinion Research (CMOR) announced plans to merge memberships.

CMOR was created in 1992 by four research associations—the American Marketing Association, Advertising Research Foundation, Council of American Survey Research Organizations and the MRA.

“We believe that by combining the missions and deliverables of our two organizations, we have created one organization that will meet almost all the profession’s needs,” said Jon Last, president of the MRA.

The merger will be effective Dec. 31.

—Kate Maddox

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