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MRI adds Web site tracking to its services

Published on .

New York--Mediamark Research Inc., a magazine audience research company, has begun offering Web site measurement and usage data through a licensing agreement with RelevantView L.L.C. The reporting system tracks click-stream data on MRI clients' Web sites and solicits feedback from users to gauge their opinions and attitudes about their online experience. RelevantView is a new company based in Westport, Conn.
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