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MRM East names Yell executive creative director

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New York—Anthony Yell has been appointed exec VP-executive creative director at MRM East, New York, a newly created role at the agency. Yell was previously VP-executive creative director at SapientNitro, Los Angeles. In his new position, he will be based in New York and lead creative strategy at MRM East for the agency's offices in New York, Detroit and Princeton, N.J.
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