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MSN says it will invest $100M in global digital marketing offerings

Published on .

New York--Speaking at the Jupiter Online Advertising Forum, MSN VP Richard Bray said MSN would invest $100 million in a worldwide program for its digital marketing services, MSN Advantage Marketing, focusing on the delivery of products, technology and services for brand and direct response marketers. Bray also announced the creation of two new partnership programs, MSN Premier Partners and the Agency Alliance program, and said Digitas Inc. is the first agency to become a partner in both programs.
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