BtoB launches brand campaign

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Redmond, Wash.— on Monday launched its first branding campaign since its inception in 1996.

The campaign, titled "A Fuller Spectrum of News," includes broadcast, print and online.

The print and online portions illustrate how each story is just one hue in a much larger spectrum of news.

Print ads will run in Newsweek, The New Yorker, Time and U.S. News & World Report, among other outlets. Banner ads will run on entertainment and product-review Web sites, including, and

—Matthew Schwartz

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