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Msnbc.com launches self-service ad program

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Redmond, Wash.—Msnbc.com introduced a new self-service online ad program aimed at small and midsize businesses.

The program is powered by AdReady and delivers an on-demand banner ad solution that allows marketers to build and run campaigns on msnbc.com. Using the system, businesses can create customized ads from a library of templates, measure the performance of their campaigns and continuously test and optimize the performance of their ads.

—Kate Maddox

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