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Mullen to handle Nextel interactive media business

Published on .

Wenham, Mass.--Wireless phone service provider Nextel Communications Inc., Reston, Va., announced Thursday that it has awarded its interactive media business to Mullen. Mullen, a member of the Interpublic Group of Cos., currently handles Nextel’s national brand and local promotional advertising. The initial responsibilities for the interactive piece of the Nextel business will include interactive media strategy, planning and buying.
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