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BtoB

Multicultural marketing library introduced

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New York--Newsletter and directory publisher Multicultural Marketing Resources Inc. said Tuesday it has introduced a Web knowledge center for companies trying to reach such markets as Hispanic, Asian, African American and gay-lesbian. Called the Multicultural Marketing Resources Reference Library/Knowledge Center and Museum, the library charges $300 a year for access to statistical data on ethnic and cultural groups, subscriptions to an online newsletter and a copy of the library's source book.
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