BtoB

Multivision to gauge Super Bowl ad 'buzz'

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Walnut Creek, Calif.--Multivision Inc., a broadcast monitoring service, will issue its second annual report gauging the amount of public relations "buzz" generated by ads running during the Super Bowl.

The report will track the number of news stories published about ads appearing during Super Bowl XXXVII, TV air time devoted to news stories about the commercials, specific advertisers mentioned in news stories, and other metrics.

The game, which will pit the Tampa Bay Buccaneers against the Oakland Raiders, will be broadcast on Jan. 26 from San Diego on ABC. B-to-b advertisers will include AT&T, FedEX, Monster.com and Hotjobs.com.

Last year, multivision tracked more than 500 news stories about ads that ran during Super Bowl XXXVI.

--Kate Maddox

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