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BtoB

Multivision will monitor impact of Super Bowl ads on news

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San Francisco--Multivision inc., a broadcast monitoring company, said it has launched a new service to monitor the impact of Super Bowl advertising on news coverage. In January 2001, there were more than 600 broadcast news stories about Super Bowl XXXV advertisers, including E-Trade Group Inc., Hotjobs.com and Monster.com, Multivision said.
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