The Journal will introduce this new coverage in April. During his remarks, Murdoch trumpeted the investment News Corp. is making in Dow Jones & Co. and its flagship newspaper. “I challenge you to find a story about newspapers today that isn’t about reducing coverage, laying off reporters or cutting back on delivery services. When you open up a paper today, the most depressing news is often about newspapers themselves,” he said.
Making a barely veiled reference to The New York Times, Murdoch added: “We believe that in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did. In so doing, they have mistakenly overlooked the most fascinating city in the world—and left the interests and concerns of people like you far behind them. ... I can tell you that the new section will be full color—and it will be feisty. It will cover everything that makes New York great: state politics, local politics, business, culture and sports. Oh, yes, and real estate.”