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Murdoch says much of WSJ.com will stay subscription-based

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New York—News Corp. Chairman-CEO Rupert Murdoch said Thursday that a significant portion of the content on WSJ.com, The Wall Street Journal’s Web site, will remain accessible only to the site’s paid subscribers.

Murdoch made his comments at the World Economic Forum in Davos, Switzerland, in response to a question. The comments were first reported on WSJ.com.

“We are going to greatly expand and improve the free part of the Wall Street Journal Online, but there will still be a strong offering” for subscribers, WSJ.com quoted Murdoch as saying

“The really special things will still be a subscription service, and, sorry to tell you, probably more expensive.”

In recent months Murdoch had said that eliminating the paid-subscription wall could expand the Journal’s online audience and boost its Web advertising revenue, offsetting lost subscription revenue.

News Corp. officially acquired Dow Jones & Co., publisher of the Journal and WSJ.com, among many other media assets, in December.

—Matthew Schwartz

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