Murdoch made his comments at the World Economic Forum in Davos, Switzerland, in response to a question. The comments were first reported on WSJ.com.
“We are going to greatly expand and improve the free part of the Wall Street Journal Online, but there will still be a strong offering” for subscribers, WSJ.com quoted Murdoch as saying
“The really special things will still be a subscription service, and, sorry to tell you, probably more expensive.”
In recent months Murdoch had said that eliminating the paid-subscription wall could expand the Journal’s online audience and boost its Web advertising revenue, offsetting lost subscription revenue.
News Corp. officially acquired Dow Jones & Co., publisher of the Journal and WSJ.com, among many other media assets, in December.