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Musings on marketing metrics

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When it comes to measurement, setting business goals, knowing which metrics are most important, and having a process for analyzing and acting on the data are keys to success. Elle Woulfe, senior marketing programs manager at Eloqua, examines in this blog some important marketing metrics. For example, Woulfe notes that Eloqua frequently reverse-engineers its own marketing funnel to know how much demand it needs to drive, at its standard conversion rates, to meet revenue targets.
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