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BtoB

Old Mutual

Published on .

Most Popular
Campaign: “The Thinking Is New. The Name Is Old Mutual.”
Agency: Kilgannon, Atlanta
Target audience: Investment and insurance professionals
Campaign objective: Establish a strong identity for Old Mutual in the U.S.
Media: Print (Financial Advisor, Investment News, National Underwriter, Senior Market Advisor); online
Budget: Undisclosed
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