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BtoB

Myers projects mobile advertising will reach $1.1 billion next year

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New York—Mobile ad spending will reach an estimated $1.1 billion next year, up 120% over spending this year, said Jack Myers, president of Myers Publishing, in a new forecast.

By 2009, mobile ad spending will total about $2.4 billion, Myers said.

He also said overall ad spending will increase 6.9% next year and 3.1% in 2009.

The leading growth category will be Internet advertising, projected to increase 24.0% next year and 28.5% in 2009.

Newspapers will suffer the biggest decline in ad spending, with ad revenue expected to be down 2.4% next year and down 4.5% in 2009, according to the report.

—Kate Maddox

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