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BtoB

Myspace updates ad sales processes

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Beverly Hills, Calif.—Social networking site Myspace, eclipsed in recent years by a surging Facebook, has updated the way it sells branded ad units on its site.

Myspace will offer a new ad treatment, allowing companies to buy every ad that users see as they scroll down a Myspace page. The company also is selling “push-down” video ads that expand to fill the page and has introduced a pre-roll video unit with both social sharing and e-commerce built in, as desired by the advertiser, according to the company.

In January, Myspace announced it would cut its staff of about 1,100 employees by 50% and is considered to be up for sale by owner News Corp.

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