×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Mzinga launches updated marketing platform

Published on .

Burlington, Mass.—Social analytics company Mzinga Inc. has released a new version of its OmniSocial social media marketing and analytics tools that offers deeper targeting and branding capabilities. OmniSocial Engage offers three solution sets, depending on marketing targets: One helps build social communities of fans and enthusiasts and is designed to reach new audiences; a second helps build branding through crowdsourcing and gathering marketing intelligence; and a third offers customer support solutions, according to Mzinga. Additional features include banned and watchword filters and user permissions. A moderation queue dashboard is designed to help automate the removal of harmful content, manage content and ensure that users adhere to terms of service, the company said.
Most Popular
In this article: