Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


NAA: Newspaper ad revenue down 5.1% in Q3

Published on .

Arlington, Va.—Overall newspaper advertising revenue declined to $5.27 billion in the third quarter, a drop of 5.1% from the year-earlier period, according to the Newspaper Association of America. This is the 25th straight quarter of ad revenue declines for newspapers, the NAA said. From 2006-11, total newspaper ad revenue plunged 51.5%, from $49.30 billion to $23.90 billion. Online revenue accounted for 14.4% of total newspaper ad revenue in the third quarter, up from 13.2% in the year-earlier period, the NAA said. Ad revenue fell in most major newspaper ad categories. National advertising fell 10.4%, from $823 million to $738 million, while classifieds declined 4.8%, from $1.20 billion to $1.14 billion.
Most Popular
In this article: