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NAA reports newspaper advertising on rebound

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Vienna,Va.--Newspaper advertising is finally bouncing back, according to preliminary estimates from the Newspaper Association of America.

The NAA reports newspaper advertising expenditures for the third quarter of 2002 totaled $10.7 billion, up 1% from the same period last year.

In the third quarter, retail advertising spending rose 2.7% to $5.1 billion, and national ad spending increased 5.2% to $1.7 billion. Classified ad spending dropped 2.9% to $3.9 billion.

For the first nine months of 2002, total ad spending in newspapers was $31.3 billion, down 2.3% from the same period last year.

Retail advertising expenditures edged up 0.6% to $14.9 billion in the first nine months, national ads slipped 0.1% to $5.3 billion, and classified ads dropped 6.9% to $11.1 billion.

--Kate Maddox

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