NAD: Pinterest testimonials require disclaimers

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Arlington, Va.—Marketers who post promotional photos to the social image-sharing site Pinterest must make the same truth-in-advertising disclosures as in traditional advertising, according to the Better Business Bureau's National Advertising Division. The NAD specifically cited weight-loss company Nutrisystem Inc., which did not add disclaimers to photos it uploaded to Pinterest, showing customers who had lost weight. The NAD said these images were testimonials, and that Nutrisystem should have disclosed the customers' weight-loss experience was not the norm. The requirement was similar to one made last fall, when the NAD said marketers may entice consumers into “liking” pages on Facebook by offering discounts, promotions or free merchandise, but that the arrangements must fully disclose the terms and conditions of those offers.
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