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NASCAR launches brand campaign

Published on .

Daytona Beach, Fla.—NASCAR debuted a brand campaign during a telecast of the Daytona 500 race Feb. 24. The campaign includes TV, print, online and radio, and was created by Ogilvy & Mather, New York. It is designed to show the power of the NASCAR brand in engaging fans, advertisers and new audiences. The campaign budget was undisclosed.
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