×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

NASCAR launches brand campaign

Published on .

Most Popular
Daytona Beach, Fla.—NASCAR debuted a brand campaign during a telecast of the Daytona 500 race Feb. 24. The campaign includes TV, print, online and radio, and was created by Ogilvy & Mather, New York. It is designed to show the power of the NASCAR brand in engaging fans, advertisers and new audiences. The campaign budget was undisclosed.
In this article: